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Official Ambassador Appointed for the IAAF World Championships' Exclusive Hospitality Programme

Posted on 27 Oct 2016, by Lily Atherton

Sports Travel and Hospitality (STH Live) today announced that Triple Jump World Record Holder Jonathan Edwards has been appointed as the Official Ambassador for the hospitality and VIP tickets programme for both the World ParaAthletics Championships and the IAAF World Championships that are being held in London in 2017.

London 2017 Ltd is organising the event which will bring together 3,300 world-class athletes from more than 240 countries who will compete in 30 sessions across 20 jam-packed and action-fuelled days at the Olympic Stadium within Queen Elizabeth Olympic Park next summer.

STH Live has been appointed as the sole, exclusive provider of hospitality and VIP tickets for both Championships. Jonathan Edwards will act as the company’s Official Ambassador for the event and make a number of public and media appearances representing STH Live’s hospitality programme.

The London-based company is one of the leading sports hospitality businesses in the UK and specialises in delivering premium spectator experiences at the largest sporting events in the world. 

Simon Jefford, STH Group CEO, said: “We are proud to have a great World Champion in Jonathan Edwards acting as ambassador for our exclusive hospitality and VIP ticket programme. We aim to set new standards in hospitality during the World ParaAthletics Championships and the IAAF World Championships London 2017, so a record breaking athlete is the perfect person to help us represent the unique quality and world class ambition of our programme.

Jonathan Edwards, CBE said: “I was delighted to be given the opportunity of a role with STH many of the team whom I knew from London 2012. The IAAF World Championships will always hold the most significant memories from my career and it's fantastic to know that the event will at last be held on home soil. I'm really looking forward to being part of STH having seen what are sure to be the best hospitality experiences ever offered to enjoy track and field.”

Hospitality and VIP tickets for both the World ParaAthletics Championships (14-23 July) and the IAAF World Championships (4-13 August) will all feature the best Category A seats with hospitality taking place pre and post event in function rooms located in the stadium. Hospitality packages will feature celebrity guest speakers, unique track access and a range of formal and informal dining options.

General tickets have already sold out across a number of sessions. Hospitality and VIP tickets are on sale now. 

See the packages>